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Parca had never worked with a property development client, that is until we re-branded Laurimar, an amazing local project that pioneered the concept of an environmentally and socially sustainable suburban development in Australia. We translated this unique vision into a brand that became a symbol of sustainable living to the company and every member of this new town. The project was so successful that in under 2 years from taking the brief, the whole project was sold (with its founding principals intact) to a multinational development company for over $60 million. |
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The L’Oréal Professionnel seasonal Colour Collections bring the range of salon-only colour products directly to the consumers and drives business back to L’Oréal’s trade partners. We provide integrated services including: consumer feature advertising, trade brochures, interactive DVD video pieces, and educational content to fully convey the strengths of the season to the professional salon industry. |
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Parca sponsored the Melbourne Underground Film Festival from 2003 to 2005, producing all promotional materials and press ads, the festival program, detailed website and eMarketing campaign. Also produced was a MUFF cinema trailer showcasing the theme of each year www.muff.com.au (see the archive for 2003, 2004 and 2005) |
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Over the years Factory Sound and Parca have produced detailed product catalogues that have become an industry standard reference item for everybody in the Pro Audio industry. We have now translated this valuable resource into a fully interactive online catalogue that is fully integrated with their inventory management system. We have managed to streamline the flow of product information and images to enable them to communicate to their customers the latest and greatest products available across multiple print and online channels. Their website is rapidly becoming a fully functional extension of their high tech showroom in South Melbourne www.factorysound.com |
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Men’s cosmetics and skin care is becoming one of the fastest growing segments in this mature category, 'Biotherm Homme' is a relatively new product introduced to Australia by L’Oréal. Parca has produced a DVD video presentation for use at product launch events as well as an interactive game promotion used in departments stores nationwide to raise brand awareness of this new product. |
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The cinema section in newspapers is extremely cluttered and competitive. Our brief was to re-design the Kino-Dendy listing so that it jumped out of the page. In the process we have developed a new style guide for their newspaper advertisements across the board |
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The pro audio product market is extremely competitive and its important to make your brand stand out by promoting more than just its functional benefits. Our range of Quest branding, advertising and packaging work achieves a good balance between functional and emotive content to ensure the brand has a unique and stand-out personality within the industry. |
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Reflections AV is an audio-visual sales an installation company, they required an easier way for their educational account clients to order products online. Parca has produced an interactive catalogue that enables account customers to browse through many product categories, compare details and place orders in real-time. By integrating this system with their customers own internal ordering process we have cut through the red tape to speed up and simplify the sales process. We all know, the easier it is, the more likely people will do it (and more often!) |
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Every year Sportsco stakes its claim as the football boot experts. Parca produced a technically focussed product catalogue and orchestrated a targeted, store centred distribution strategy to ensure the promotion was seen by the right people in the market. |
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Ojay's seasonal images have been conceived and directed by Parca for nearly 10 years. Each season we aim to convey more than just the clothes, but also the inspiration that supports each range. Our in-store imagery is supported by our interactive website and VIP email program that keeps Ojay’s loyal customers informed. |
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