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Oakley Australia
Multi-stage social competition to win the ultimate job at Oakley Australia.
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Witchery
Parca custom built an integrated, rewards-driven loyalty program for over 300K Witchery members, as well as manages a multi-tiered email communications and social media program.
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Mimco
Parca designed and built a rewards-driven loyalty program for Mimco called "MIMCOLLECTIVE", as well as complementary behavioural and segmented communications.
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Politix
Magento eCommerce strategy and website design. Developed in conjunction with our good friends at Kinetic Digital.
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Grill'd
Movember free burger digital and social activation strategy.
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Metalicus
Seasonal campaign landing site.
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VOX Magazine
In collaboration with our partners at Kinetic Digital, Parca recently designed and managed a nationwide search for street talent called "Australia's Best Busker" for VOX Magazine and Mx Newspaper.
Happy Clients
Parca is a digital agency based in Melbourne, Australia. We craft effective, creative work that builds brands and returns on investment. We believe in equal parts research, gut feeling, hard work and a bit of magic.
The Team
Danny Phillips
DirectorAs director at Parca since 2000, Danny actively monitors and participates in digital communities, and has strong opinions on how brands should use them to become more meaningful and relevant to their customers. Danny has a Masters in Communications.
Peter Pellegrino
DirectorAs founding Director since 1992, Peter has worked with many companies and organisations and keeps the cogs turning in the client-agency relationship. He is the voice of our clients (and sometimes the voice of reason) here at the studio.
Christian Tabacco
Digital CreativeChristian as been working in advertising and digital for over 12 years. With experience across all mediums
from print, TV and radio, to campaign concepts for some of Australia's largest corporations and government bodies,
including the EPA, Honda, L'Oreál and Absolutely 80s National Tour of pokies venues, we wither in his marvellous
presence we are ecstatic to have our prodigal son return to the fold.
Andy Johnston
Senior DeveloperAndy’s expertise includes the development of media rich and standards compliant interactive digital projects for large scale government, corporate and recreational organisations.
Paul Grimes
Mid Level DeveloperOriginally from Ireland but now based with us in Melbourne, Paul covers anything from web app campaign development, to custom API plugins, to data analytics for end-user engagement. Also known as Junior Vice President (of silly accents), he joined the team in 2012, and the beer fridge has been weirdly empty since.
Jac Warburton
Digital ProducerKeeping it real since 2006. Jac adds a broad skill set and expertise to Parca's clients. She has a Multimedia Design degree as well as a degree in Media and Communications. Give her a snow dome and welcome to the family!
Simon Blangiardo
Digital Communications ManagerSome say he looks like Carl Barron, his mum says Johnny Depp. Simo eats an avocado a day and drinks more water than his body can handle. Simo helps brands understand the power of digital, he enjoys writing and executing digital strategies.
Stuart Thornton
System AdminStuart is well versed in all things PC, Mac, Apache, IIS, Novell, PHP, MySQL, LDAP, SSL, IMAP ... you get the picture.
Our Services
Strategy
Digital strategy is about choosing your battles. To create rational decisions based on facts and foresight.
Design
Take all that is good about your brand and its stories and present them in amazing ways.
Posts
Tell your stories in the way that best suits the medium and the audience at that precise second.
Interaction
Digital is as much about what you hear as it is about what you say.
Apps
Interactive destinations that encourage a deeper level of engagement and advocacy.
Integrations
There's never one box to do it all, but you'd be amazed at what you can do when you know how to tie things together.
Reporting
Watch what works, create new decisions and don't repeat old mistakes.
Vendor Sourcing
We can't do everything, but we know how to find the right people for the job and get the results you need.
Twitter Love
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